Abu Dhabi Islamic Bank (ADIB)’s customers are most likely to recommend their bank to family or friends.

Some 35 percent of ADIB’s customers are happy with their bank – of those, 37 percent say that’s down to customer service, 35 percent because of how many branches it has and 15 percent because of its range of products.

That wins ADIB the Souqalmal.com People’s Choice Award for 2014.

The award is based on a poll of 6,000 Souqalmal.com users, who were asked which bank they banked with and whether they would recommend them.

Ambareen Musa, founder and CEO of Souqalmal.com, commented: “This award is a result of our annual survey of UAE residents to measure customer sentiment.  The results show that ADIB is doing something right on the customer service front.”

Philip King, UAE Head of Retail at ADIB, said: “We are very pleased to be named the most recommended bank by our customers and this is testament to the work that we have done to better understand our customers and provide them with the products and services that they want.

“We have found ways to make our customers’ lives easier by improving access to our services, and introducing innovative new products such as new mobile and online services, dedicated social media channels and a new branch concept.”

Runner ups to the People’s Choice Awards 2014 are EmiratesNBD,  NBAD,  ADCB and Dubai Islamic Bank.  You can see the detailed results of the banks here.

[Related: Three in 10 UAE customers WOULD recommend their bank]

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