, the UAE’s most trusted insurance and banking comparison website has bagged yet another accolade. We’ve been named the “Best Comparison Website UAE 2019” by International Business Magazine. 

This recognition follows another big announcement we made a few weeks back, when our Founder & CEO Ambareen Musa won the prestigious “Emirates Women Award 2019” in the ‘Business -Innovation’ category. is now in its seventh year of operation and the company is at its strongest ever, having grown its insurance business by 5 times in the last 18 months alone. Not just that, with some big expansion plans in the pipeline, the future for Souqalmal looks very promising.

According to Founder & CEO Ambareen Musa, “Our true strength lies in the fact that our customers have a great deal of trust in the services we offer. The awards and recognition help validate our efforts and motivate us to truly bring our A-game to everything we set out to achieve.”

The company is constantly improving and perfecting its services to offer customers the absolute best user experience. Be it, comparing the best car insurance deals in the country or finding the right credit card to suit your specific requirements, we pride ourselves on bringing an unmatched level of transparency to the marketplace.

Transforming the way you buy insurance

With over six retail insurance verticals and two business insurance verticals already on offer on the comparison platform, the team at has been working round the clock to turn into a one-stop-shop for all your insurance needs. Not only have we made insurance comparison and purchase incredibly quick and easy for time-crunched UAE residents, our side-by-side comparison tool ensures ‘you’ are in complete charge of your purchase decision.

At, it is also our goal to get you the best value for your money. While comparison-shopping empowers you to choose the best insurance product to suit your budget and requirements, our discount vouchers get you even more bang for your Dirham. We’ve partnered with some of the UAE’s leading service providers – travel portals, cleaning companies, car and at-home service providers and many more – to get you access to discount vouchers worth thousands of dirhams with your insurance purchase. 

What our customers have to say…

While has won multiple awards and has garnered a lot of recognition within the industry over the years, the testimonials from our customers are the best gauge of our performance. From being commended as “professional and efficient”, to our service delivery team being praised as “very attentive and patient”, the positive reviews from our customers are a constant source of encouragement for us. The satisfaction of each and every one of our customers has always been and will continue to be our top priority.