Thanks to Omar Kattan for this glowing testimonial, the first in a series about Middle East entrepreneurs and brands.

“The vision for is to provide users with a platform to compare their options and thereby understand their choices and the fees and charges involved – and eventually make an informed decision.

“The beauty of this particular story lies not only in its state of the art comparison platform but also with the amazing content the brand provides, on a regular basis and in both Arabic and English, to help users make informed decisions.

“What makes the brand extra special is its relentless pursuit of the goal to spread financial literacy to the Middle East and Gulf masses.

“The brand story has just begun, and with more entrepreneurs setting up inspiring businesses such as this, the future for the Middle East looks very rosy indeed.”

Read the full story over at