is the best financial comparison site in the Middle East, according to London-based CFI (Capital Finance International).

CFI reports on business, economics and finance from the markets worldwide.

Making its decision for the annual, global awards, the judging panel said: “This award-winner clearly has integrity and is doing a superb job. is a young company that has grown phenomenally since its establishment two years ago.” CEO and founder Ambareen Musa said: “This is a fantastic achievement for the team and a vote of confidence in our strategy to be the customer’s advocate and to bring transparency to a very opaque market.”

“We’ve invested significantly in our product and customer experience with a new platform that allows easier to search and comparison, and added a whole section of guides and how-tos to bring a level of financial education previously missing from the market.

“We have also extended our comparison engine to SME owners, allowing them to compare all SME banking products available in the UAE.”