Gulf Business recently published an article on the trends in shopping behavior during DSF 2016, based on the survey conducted by Souqalmal.com.
The poll by comparison site Souqalmal.com noted that 45 per cent of respondents exceeded their monthly budget by at least Dhs 1,000 as a result of purchases made during the DSF period.Meanwhile, more than 9 per cent of respondents said they overspent their budget by more than Dhs 5,000.However, around 45 per cent managed to stay within their monthly limit.
Souqalmal.com founder and chief executive officer Ambareen Musa said: “The survey’s results indicate that consumers in the country see DSF as an ideal time to shop, as it allows them to save more on the long run by taking advantage of the various deals on offer.
“However the statistics also show that shopping through sales period can be very emotional with 45 per cent of consumers exceeding their monthly budget by Dhs 1,000,” she added.
For the full article go to Gulf Business