Souqalmal CEO & Founder Ambareen Musa will be speaking at the Insurance Innovations Conference 2017, early next year. In an exclusive pre-event interview she shared her views on innovation in insurance.

Which innovations in the insurance sector do see becoming major industry disruptors?

The insurance industry is one of the latest sector facing disruptive changes in the form of digital where the shift now is more towards offering an e-service that better caters to the consumer needs in terms of convenience and user experience. The online insurance aggregator model is also gaining traction where it offers a transparent marketplace that enables consumers to make more educated purchases. Definitely, in the coming year we will see greater urgency from the supply side to offer a well integrated digital service to maintain their competitive advantage.

What latest insurance products do you see becoming popular in GCC in the near future?

The latest regulations have enforced the popularity of healthcare insurance and vehicle insurance which will continue to be the main cornerstones of the insurance sector. However, our insights also show that home content insurance has started to gain popularity and will become more of a trend in light of the increased awareness on its importance especially in the UAE market.

For full article go to Insurance Innovations 2017