Khaleej Times published an article on the latest NPS Survey by

The survey results showed that 34 per cent of UAE respondents would recommend their bank as a first choice to friends or colleagues, while the number is only slightly higher at 38 per cent in Saudi Arabia. When asked about areas of improvement, 36 per cent of respondents in the UAE and 32 per cent of respondents in KSA pointed out better customer service as the main area when dealing with their banks.

Here is what Ambareen Musa had to say:

Founder and CEO of, Ambareen Musa, believes that the situation isn’t all grim, and it is noteworthy that the overall bank satisfaction index at 34 per cent is still visibly on the rise from 27 per cent in 2014, and 15 per cent in 2013 in the UAE.

For the full article go to Khaleej Times