In an interview with Khaleej Times, Ambareen Musa, Founder & CEO of reflects on her entrepreneurial journey and her vision that led to the birth of

After moving to the UAE from London in 2008, Ambareen Musa, then a professional management consultant, couldn’t find an online platform for comparing personal finance options – like bank loans with lowest interest rates for new expats, cheapest no-frills credit cards, or banks offering promotional car loans.

“There was a need for a platform where users could research banking products in one place without having to get in touch with individual banks. The concept was to create a platform that provides transparency to the banking industry, but more importantly promotes a high level of financial literacy,” says the founder and CEO of finance comparison website, which became a reality in May 2012.

For full article go to Khaleej Times