Khaleej Times published an article on ways to differentiate your business from others.

More than half a million new businesses emerge onto the scene over the course of each month, according to Forbes Entrepreneurs. But even more businesses shut down than start up. Whether you’re a new business owner or an employee looking to take your career to the next level, it’s definitely a competitive environment.

Here is what Ambareen Musa had to say:

“Setting your business apart from the competitor is very much about finding the reason for the existence of your business. For me, it was all about the consumer – how well you can understand them and their needs. For example, is designed to empower consumers to make better choices and manage their finance. We aim to help consumers make more informed decisions, especially through our Money Doctor platform. So in that way, we give our customers exactly what they want – a better understanding of the banking scene”

For the full article go to Khaleej Times