Khaleej times conducted an interview with Ambareen Musa, CEO of

Ambareen musa, founder and CEO of, always knew that she had a natural flair for business. But in addition to her acumen, Ambareen’s skill to spot a market gap and fill it with innovative offerings is another aspect that has made her one of the most successful entrepreneurs in the UAE.

“When I first moved to the UAE, I found it impossible to understand my personal finance options. It wasn’t easy to look for the best bank account, credit card or loan to suit my needs. Therefore, in 2012, I started as there was a gap in the market for both banks and users. There was no platform for customers who were actively looking for personal finance products,” Musa said.

For the full article go to Khaleej Times