Debbie Nicol who sat as one of the panel judges at Gulf Capital’s MEED SME awards writes about Souqalmal founder and CEO Ambreen Musa as a leader who stood out from the crowd because of her vision, drive, innovation and results. During the event, Ambareen Musa was bestowed with the highly commended award for Entrepreneur of the year accolade.

Debbie writes about Musa,

Her commitment to transparency, openness and fairness were most certainly guiding her well. Had she not lived these values, she and the business would not have survived during the start-up phase, a time when her business idea faced much resistance. Her leadership success also had a cherry on top. Not only was the change exposing and clarifying hidden and ambiguous information, but consumers were also becoming more educated through bite-size information. They were now able to make more informed decisions about the credit they took on via this education process.

Leaders live in the land of win-win. Yet this leader expanded that into win-win-win. She facilitated clarity for all consumers. She influenced an entire banking industry to become more transparent. She also facilitated future growth for her business.

For full article go to The National