Leading price comparison site Souqalmal.com has partnered up with Yahoo! Maktoob and content is now available on the  network, covering personal finance content in the Middle East and more specifically in the UAE and Saudi Arabia.

Content includes market intelligence, personal finance news, expert views, interviews and articles, as well as related content such as personal finance guides, do’s and don’ts to taking a financial product and analysis on consumers’ personal finance habits based on surveys carried out on regular basis.

Available in both English and Arabic, the content brings Yahoo! Maktoob users personal finance education and tools to empower them to make better financial results, while strengthening the reach of Souqalmal.com.

Ambareen Musa, Founder and CEO of Souqalmal.com, said “We’re very excited to be partnering with Yahoo! Maktoob.  With this partnership, Souqalmal.com broadens its reach to a wider regional audience through the Yahoo! Maktoob network, while providing audiences with guides and other tools they require to make an informed decision on their personal finance options.”

Souqalmal.com was launched officially in May 2012 as the first comparison website in the Middle East covering sectors such as personal finance (credit cards, loans, mortgages and accounts), telecoms and more recently education.  The site allows independent consumer reviews for all products giving the consumers the knowledge to make informed decisions and simplifies their search for the right product for them.

The site is now officially launched in Saudi Arabia focusing on the consumer finance and telecoms verticals.  Users can now compare what Saudi Arabia banks and telecom providers offer at www.souqalmal.com/sa-ar for the Arabic speaking users or www.souqalmal.com/sa-en for English speaking users.