“Let me ask you a question: If you are going to India tomorrow and you are looking for a hotel to stay in, where would you normally search?” asks Ambareen Musa, founder and CEO of Souqalmal.com, a website that offers consumers a platform to obtain detailed information on a range of financial products.

TripAdvisor is the first answer that comes to mind.

“That is exactly my point. So pretty much, if you take the same concept and apply it to credit cards, this is exactly what you get, Souqalmal.com, the TripAdvisor of the banking industry,” she adds.

On the website, users can search for over 700 products, analysing various credit cards, different personal loans, a range of mortgages and car finance products, all of which exist across the UAE, Saudi Arabia and Kuwait.

Read the full interview over at arabianbusiness.com.