’s Ambareen Musa at the fourth ‘Executive Mindset’ workshop hosted by Canadian University Dubai (CUD).

Dubai — Ambareen Musa, the woman entrepreneur behind UAE’s innovative online venture ‘’, shared the triumphs and challenges of starting up the UAE’s first financial services comparison website at this season’s fourth ‘Executive Mindset’ workshop hosted by Canadian University Dubai (CUD) in association with Shane Phillips Consultants.

The workshop on ‘The Dot-Com Entrepreneur: Making Money in Cyberspace’ brought together business executives, aspiring entrepreneurs, and CUD staff and students, to hear from Ms Musa about the strategies and tactics she employed to start her online venture,, as well as the challenges she overcame along the way.

Ms Musa, who hails from Mauritius, started her first enterprise — an online property portal — as a 21-year-old student in Australia. During her 14-year career in financial services, she has worked for organisations such as GE, Bain & Company and MasterCard, which gave her a 360 view of the financial services sector.

Recognising a gap in the market, Ms Musa gave up a steady job and used her own savings to start up in May 2012. Her vision was to create an independent, transparent portal for consumers to compare banking, telecoms, insurance and education products, in one place.

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