Zawya published an article on the FINTECH event hosted by Souqalmal in collaboration with Google and INSEAD. The event emphasized on topics such as the disruption of the banking landscape and the current trend of increased digitization in the banking sector. Awards were given out at the event to the Most Recommended Bank in KSA and UAE along with the Most Popular UAE Banking products in five major product categories: Credit Cards, Personal Finance, Car Finance, Home Finance and Accounts.

Here is what Ambareen Musa had to say:

”Our aim is to be the catalyst for key investments and partnerships to move the industry forward and foster growth of Fintech and innovation in regional banks,” said Ambareen Musa, CEO and Founder, Souqalmal. “An event of this caliber is a major step in that direction.”

”This is also why we’ve launched the Souqalmal People’s Choice Awards, solely led by our consumers. Our aim is to use our unique online platform to give customers a voice and create a stable of the best financial services organizations and products, driven purely by customer feedback,” she said.

For the full article go to Zawya